Programs

How can you stand out from your competitors when you want to create a Spa or reposition your wellness offer?

This is the question that every project owner or operator needs to ask themselves before getting started. Then, the importance of the concept takes on its full meaning in order to increase the appeal of your hotel, attract new customers, optimise your occupancy rate and generate media coverage.

Bureau Lacroix is an interior architecture and furniture design agency, founded in Paris in 2021 by Sophie Lacroix, a 29-year-old Franco-Belgian designer.

Sophie began her career while still a student in 2017, following the selection of one of her creations for Paris Design Week. Awarded the "New Design Talent" prize, she started developing and selling furniture alongside her studies at Penninghen, from which she graduated with honours in 2019.

After two years collaborating with prestigious agencies on major international projects, she became the first female entrepreneur to secure funding for a company in this sector, giving a new dimension to her agency. To meet the demands of all types of projects, Sophie quickly surrounded herself with a team of young talents from renowned studios and skilled artisans with diverse expertise, working together to create unique décors and objects with a strong identity. Bureau Lacroix also places great importance on material traceability and the promotion of traditional craftsmanship, celebrating the French art of living across the world.

Having completed more than 15 projects in three years—ranging from luxury international hotels and Paris's most renowned festive restaurants to design editions and bespoke series for Parisian palaces—Bureau Lacroix has established itself as a leader in large-scale high-end projects. Specialising in hospitality, restaurants, residential interiors, and furniture design, the agency has received multiple awards for its projects in France and internationally.

Atome associés: 20 years of excellence in hotel design.

Founded by Natacha Froger, Atome Associés is an agency renowned for its creative and committed approach. Driven by the motto ‘Design with purpose’, the agency combines aesthetics and functionality to design meaningful projects.

An expert in the hotel industry, Atome Associés has been working with hotel groups and private owners for many years. This expertise translates into strategic programming assistance, with a precise definition of the hotels' operational, economic and functional positioning.

Specialising in the design of customised spaces, graphic identities and furniture, Atome Associés stands out for its ethical and sustainable approach. Emblematic projects include the eco-responsible Mercure Etoile project, the renovation of the Sofi tel Copacabana in Rio de Janeiro, and the design of the NEXT rooms for Novotel, which have become a worldwide standard.

With over a hundred projects completed in France and abroad, the agency combines creativity, technical expertise and strategic vision to deliver unique and memorable experiences in the world of hospitality.